Email newsletters are easily one of the most powerful and cost-effective marketing tools a business has to generate both new and repeat business on a regular basis, yet many business owners who decide to start a newsletter make one big mistake that can actually end up creating a huge headache in the log run -- potentially costing time, revenues and reputation.

Without taking into account the finer details of copywriting such as action words and key phrases that can make your email marketing campaign much more effective, the act of putting together the text and content you want to convey in your email newsletter is easy enough. However, many first-time newsletter writers choose to send their first emails directly from their business computers using their company domain name and email address. What a big mistake.

Why is This Bad?

The majority of personal email accounts, especially those hosted by free services such as Gmail, Hotmail or Yahoo! refer to one of several internet SPAM blacklists to help them decide whether inbound mail should be delivered to the user's inbox or the junk mail folder. The email providers also send the blacklists feedback in the form of a list of SPAM hitrates. In other words, what email addresses are routinely sending email that recipients are marking as junk unsolicited mail and don't want to see.

Read more: Warning: How an Email Newsletter Can Cost You Sales and Reputation

Email Open Rates

We all know the power of a compelling, engaging and thought-provoking email subject line. It's the key to cracking the code of having your subscribers open your emails, read your content and click links to get to your sales pages, blog posts and landing pages.

However, there's something missing that makes it all work together: Knowing what subject lines work best. But, how do you know?

Split Testing.

Read more: Get Higher Open Rates With Split Testing Email Subject Lines

Too Much Spam

For many people, the terms email blast and spam are synonymous. While many email blasts are indeed spam, there are a few simple guidelines to make sure that your legitimate messages get through.

First, only send to people who have opted in! The quickest way to get flagged as a spammer is to have a large number of recipients complain about you. Create an opt-in list through your website or when people sign up for your product. Building a list may be a slow process but it will pay off in the long run. Purchasing a list from a reputable list source can work at times, but even with a good list, you are likely to have a higher spam complaint rate than with a pure opt-in list.

Make your subject line clear and accurate. It is better to have someone choose not to open your message than it is for them to open it and log a complaint. If you have to trick them into opening, they probably don't want the product anyway. Avoid common spammer language like "you're a winner", "free", "open immediately" and anything that could be taken as x-rated. If your subject line sounds too good to be true, most people will avoid it. Keep it simple and concise.

Read more: How To Keep Your Email Blast From Being Spam

Increasing the number of people who choose to opt in to your email lists is a challenge that most Internet Marketers battle on a day to day basis. You see, at the end of the day, it is not just the fact that you are trying to convince people as to why they should grant you access to their inbox that makes it hard, rather, the fact that you are trying to get their attention. Many people simply do not trust handing over their email addresses at all for, which most of us can completely understand. So, with that being said, how exactly can we work towards getting a higher email opt in rate from our subscribers?

Read more: How Can You Increase Your Email Opt Ins?

An electronic signature can be defined as an online process clearly indicating approval to a document or terms presented in an electronic format. Usually electronic signatures have an added advantage in that they ensure the maintenance of integrity in the signed document or contract. The person signing the contract is not able to revoke or destroy the agreement or deny that they did not sign the document. Documents signed electronically are more secure than paper documents and can't be altered during or after the signing event. Furthermore, electronically signed documents are as legal as those executed on paper.

Read more: Advantages of Using Electronic Signatures

Fax to email services offer a quick and easy way to make sure hat you are getting your documents anywhere you are, even if you are away from your office and can access your email. This is a way to expand your business solutions and make sure you never miss something important, but there is more to look at then just being able to get them in your inbox.

You can find free sites, but many will limit the amount you can get or send in a day, have long wait times or even have advertisements sent on the cover page. While this can be a good option, check out the pay sites since they offer a greater usability with them, allow for more documents and feature no advertising. When you choose weigh the options carefully to decide which is best for your own situation.

When you look at the services offered, note the number of pages that are included in the price. Most will combine both sending and receiving in the amount you get per month, so it is important to ensure that you have plenty available to meet the needs you have.

Read more: What Are The Advantages Of Fax To Email

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